The mission of the JMBI (Journal of Marketing and Business Intelligence) is to advance research in the field of Business Intelligence (BI), providing a global forum for discussing diverse aspects and issues that affect the field, as presented above. JMBI is a peer-reviewed publication dedicated to exchanging the latest ideas and research on all aspects of managing and using BI in organizations. JMBI intends to potentiate the discussion on the role, scope, and impact of BI on the decision-making process. It also aims to provide a mechanism for sharing research with a global audience. JMBI takes a multidisciplinary approach to the examination of the BI field. This journal promotes submissions that address the theories and practices that impact the field from all regions of the world. This journal publishes original research by academic, business, and government contributors on strategies, governance, tools, applications, techniques, and technologies for BI. Providing a global forum for researching and reporting diverse aspects and issues that affect BI, JMBI targets researchers, practitioners, academicians, knowledge management researchers, and other industry-related experts. The journal examines all aspects of the BI field, including organizational and social issues, technological developments, educational issues, and analytical techniques that foster or inhibit evidence-based decision-making in organizations. The journal accepts the submission of manuscripts using quantitative research approaches as well as qualitative and mixed approaches. JMBI encourages contributions using methodologies such as Case Studies, Action Research, Design Science Research, Grounded-Theory, or Delphi. Systematic literature reviews are also welcomed. High-quality submissions are encouraged using qualitative, quantitative, or mixed research methodologies and methods.