JMBI (Journal of Marketing and Business Intelligence)

DEVELOPMENT OF A MOBILE WEB-BASED STOCK INFORMATION SYSTEM INTEGRATED WITH MARKETING STRATEGIES TO INCREASE SALES EFFECTIVENESS AT OPTIK HUSADA

2026-04-27T08:38:14+00:00

This study aims to develop a web mobile-based inventory information system integrated with marketing strategies at Optik Husada. The main problem identified is the manual stock management system, which leads to data inconsistencies, delays in information retrieval, and low operational efficiency. The research methods include observation, interviews, and literature study, while the system development method uses the Waterfall model. The developed system features a dashboard, product data management, customer data, and transaction processing integrated in real-time. The results indicate that the system improves data accuracy, accelerates information processing, and facilitates stock and sales monitoring. Furthermore, the integration of customer data supports data-driven marketing strategies to enhance sales effectiveness. Therefore, the developed system serves as an effective solution to improve operational performance and service quality at Optik Husada.

IMPLEMENTATION OF MOBILE COMMERCE OF PROCESSED SOYBEAN PRODUCTS TO INCREASE MSME MARKETING IN DADAPAN VILLAGE

2026-04-27T08:38:58+00:00

This study aims to develop and analyze the implementation of an Android-based mobile commerce system for processed soybean products to enhance the competitiveness of SMEs in Dadapan Village. The research adopts the Waterfall Method approach, which includes analysis, design, implementation, and system testing stages. The developed system features product catalogs, shopping carts, and digital transaction capabilities with a responsive and user-friendly web commerce interface. System testing was conducted using black box and white box methods to ensure performance and reliability. In addition, user evaluation was carried out through questionnaires involving 45 respondents to assess user satisfaction levels. The results indicate that the implementation of mobile commerce significantly improves transaction efficiency, expands market reach, and increases consumer interest in soybean-based products. Most respondents expressed positive feedback regarding ease of use, access speed, and clarity of information provided by the application. Therefore, the developed system serves as an effective solution to support SME digitalization and strengthen the competitiveness of local products in the digital economy era.

STRATEGI PENINGKATAN GREEN CUSTOMER LOYALTY UNTUK PRODUK AIR MINERAL KEMASAN RAMAH LINGKUNGAN DI PULAU JAWA

2026-05-01T01:58:53+00:00

This study aims to bridge the practical gap in enhancing green customer loyalty for environmentally friendly products by identifying the key influencing factors. The research adopts a descriptive quantitative approach involving 400 respondents selected using non-probability sampling, specifically purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.2.6 software. The findings reveal that green product quality and green branding have a direct and significant effect on green customer satisfaction. Furthermore, green customer satisfaction is proven to mediate the relationship between green product quality and green branding on green customer loyalty. These results highlight the critical role of environmentally friendly product quality and green branding strategies in fostering customer satisfaction and loyalty. The theoretical contribution of this study lies in proposing a novel conceptual model within the context of eco-friendly bottled drinking water products, thereby enriching the marketing management literature, particularly in sustainable consumer behavior. Practically, the findings provide strategic implications for companies in designing sustainability-oriented marketing policies to enhance customer loyalty toward green products.

DEVELOPMENT AND EVALUATION OF A WEB-BASED SALES AND MARKETING INFORMATION SYSTEM TO IMPROVE TRANSACTION AND PROMOTION EFFICIENCY: A CASE STUDY OF SALSA BAKERY

2026-05-05T07:54:42+00:00

This study aims to develop and evaluate a web-based sales and digital marketing information system to improve transaction efficiency and promotional effectiveness at Salsa Bakery, a small-scale enterprise in the food and beverage sector. The existing system relied on conventional methods, where transactions and data recording were conducted manually, leading to inefficiencies, data inaccuracies, and limited marketing reach. To address these issues, a web mobile-based system was designed using the Waterfall development method and modeled with Unified Modeling Language (UML). Data collection techniques included observation, interviews, and literature study to ensure system requirements aligned with real business needs. The system was evaluated using a simple statistical approach involving 3 staff members and 30 customers. The results indicate significant improvements in transaction efficiency, promotional effectiveness, customer satisfaction, and staff performance. The system enables real-time product information access, faster transaction processing, and broader digital promotion through an integrated platform. The findings demonstrate that implementing a web-based sales and marketing system can effectively support digital transformation in small and medium enterprises (SMEs). This study contributes to the development of practical solutions that enhance operational performance and competitiveness, particularly in the bakery industry.

DEVELOPMENT OF A MOBILE WEB-BASED INVENTORY MANAGEMENT INFORMATION SYSTEM AT GUNUNG TERANG SPARE PARTS STORE

2026-05-05T08:15:00+00:00

The rapid development of information technology has significantly influenced business operations, particularly in inventory management within retail sectors. This study aims to develop a web mobile-based inventory management information system for Gunung Terang Sparepart Store to address issues related to manual recording, which often leads to data inaccuracies and delays in reporting. The system is designed to manage incoming and outgoing goods, monitor stock levels in real-time, and generate financial reports efficiently. The development process utilizes a web-based approach supported by a modern framework and MySQL database to ensure data integrity and system scalability. Black Box Testing is applied to evaluate the system’s functionality by validating input and output without examining internal code structures. The results indicate that the system improves accuracy in stock management, accelerates transaction processing, and enhances decision-making through real-time reporting. Furthermore, the integration of mobile accessibility allows users to monitor operations anytime and anywhere, increasing flexibility and productivity. This research contributes to the implementation of digital solutions in small and medium enterprises, particularly in optimizing inventory control and financial management processes in retail environments.